Fractional
Services
Moving brands forward by making the complicated feel obvious.
The following offering outlines focused engagements designed to get to the good stuff faster. No bloated retainers, no wasted weeks. Just brand clarity, visual consistency, and team alignment to help rally your team around a common vision.
Used for brands like:
Strategy & Research Services
These are just the starting points. Not rigid packages, but focused engagements that can be taken individually or combined for greater impact. Whether the goal is building a foundation, finding your voice, understanding your audience, or breaking through a plateau, each offering adapts to where you actually are.
Rates and timelines are scoped per engagement. Reach out for case studies.
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aka SWOT ANALYSIS
Think of this as a clear-eyed conversation with your brand: what's working, what's getting in the way, and where the real opportunities are hiding. You'll walk away with a grounded picture of where you stand so you can move forward with confidence.
What you get
Full brand audit complete with visual and verbal brand analysis, competitive audit, whitespace mapping, trend analysis for primary product category as well as global industry trends, and audience analysis
Documented brand strengths, weaknesses, opportunities and threats
Strategic insight synthesis with prioritized action areas via brand roadmap
Shareable presentation for internal alignment
OPTION: Add on a stakeholder alignment session to enhance likelihood of internal buy-off
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aka CATEGORY ANALYSIS & WHITESPACE MAPPING
I’ll take a rigorous, strategic look at your category: who's loud, who's quiet, and where there's a gap with your name on it. The result is a clear view of the positioning territory so you know exactly which corner of the market is yours to own.
What you get
Competitive landscape overview with key player profiles. Includes assessments of each brand’s visual and verbal landscapes as well as top performing marketing campaigns
One final, aligned whitespace positioning map
Recommended positioning playbook tied to findings of where to play and how to win in your category
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aka TREND ANALYSIS
Think of this as your annual brand weather report. You'll know what's on the horizon, what's just passing through, and exactly where to focus your energy before the next shift hits.
What you get
Current and forward-looking trend report with category context
Curated trend recommendations tied to your brand positioning
Activation ideas for bringing trends to life across all branded touchpoints
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aka INTERNAL AND EXTERNAL STAKEHOLDER ALIGNMENT WORKSHOP
When your team has strong opinions but can't quite land in the same place, it helps to have a neutral party in the room. This workshop surfaces what everyone actually thinks and turns those conversations into a shared direction you can all build from.
What you get
1:1 hour-long conversations between myself and each key stakeholder
Anonymous stakeholder survey synthesis
Share out of aggregate findings in a facilitated alignment session (2 to 3 hours)
Documented goals, obstacles and agreed next steps
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aka AUDIENCE ANALYSIS
There's who you think your audience is, and then there's who's actually showing up. This audit bridges that gap, using Brandwatch social listening tools to get a clear, honest read on your real audience so your brand can speak to them in a way that lands.
What you get
Primary audience profile with behavioral and attitudinal insights
Secondary audience map with differentiated messaging framework
Recommendations for how to reach and resonate with each segment (channel preferences, visual cues, and more)
Strategy services in action
Strategy without execution is just a document. These engagements are where the thinking becomes something you can see. Whether it’s a shelf audit that gets honest about what's not working or a social-first shoot that earns the scroll-stop, each offering stands alone or pairs with others for deeper impact, and all are shaped around what your brand actually needs.
Rates and timelines are scoped per engagement.
Creative Services
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aka PHOTO AND VIDEO SHOOT CREATIVE DIRECTION
Great content starts with a great creative vision, and this is where we build that foundation together before a single camera is picked up. I’m here to cover everything your team needs to stand up an editorial or social-first photoshoot or video shoot. From concept to post-production, I bring the whole production to life.
What you get
2 to 3 fully developed creative shoot concepts (visual and verbal boards)
Complete art direction deck with visual references and styling notes
Shot list with overviews, props, cast and crew sourcing, and location recommendations
Pre-production sourcing of photo, video, model, props and wardrobe talent (location scouting also available)
On-set creative direction services
Management of post-production assets with retouching notes and proper file organization
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aka BRAND GUIDELINES CREATION
Your brand has a personality, and through the creation of a codified brand system, we can make sure everyone on your team actually knows what it is. In one focused sprint, we'll get your core brand rules out of your head and into a well-designed, highly-usable document that your designers, writers, and partners can use as a North Star.What you get
Designed PDF or digital brand guidelines document (voice, tone, visual principles, brand examples, etc)
Do/don't examples for key brand applications
Shareable reference deck for internal teams and agency partners
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aka SEMIOTICS STUDY
The signals your brand sends go way beyond your logo: colors, shapes, language, and imagery all speak before a customer reads a single word. This study decodes what your brand is actually communicating and helps you make sure it's saying the right things.
What you get
Visual and verbal semiotics audit across brand touchpoints
Target audience specific visual codes breakdown
Recommendations for stronger, more intentional brand cues
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aka PACKAGING TRENDS AUDIT
This is a visual audit of your category through the lens of your on-shelf presence. I look at who's blending in, who's standing out, and what the next wave of packaging looks like before it hits shelves. It gives your creative team a foundation to make bold, informed decisions.
What you get
RDE (Residual, Dominant, Emergent) visual trend report for your specific category
Category scan across logo, packaging and visual cues
Packaging hierarchy study of how brands are telegraphing brand vs benefits vs SOI (and other industry dependent factors)
Logo, package design and brand visual system direction recommendations and hierarchy maps tied to brand goals
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aka RAPID BRAND PROTOTYPING
Your strategy is solid and your goals are clear, but sometimes you need to see something before you can sell it internally or take it to market. This is a fast, focused session to translate your brand thinking into tangible visual territory so you can pressure-test ideas, align stakeholders, and move forward with something real in hand.
What you get:
Visual brand concepts brought to life across 1 to 2 territories that include logo, color, typography and photography treatment
Mockups applied to relevant brand touchpoints (packaging, social, web, etc.)
Presentation-ready deck for internal or investor review
Creative services in action
Let’s make it happen!Let's talk. Bring whatever you have—a half-formed idea, a real problem, or just a feeling that something isn't working. We'll take it from there!
