Fractional

Services

The work that moves brands forward

The following offering outlines focused engagements designed to get to the good stuff faster. No bloated retainers, no wasted weeks. Just brand clarity, visual consistency, and team alignment to help rally your team around a common vision.

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Strategy & Research Services

Let’s work together to build your brand’s foundation, find out what is keeping you stuck, uncover your true audience, or find your unique voice.

All services are offered a la carte or can be paired together for higher impact.

These are my standard baseline offerings, but all can be tailored to your brand’s unique needs.

Rate and timing is determined on a per client basis.

  • aka SWOT ANALYSIS

    Think of this as a clear-eyed conversation with your brand: what's working, what's getting in the way, and where the real opportunities are hiding. You'll walk away with a grounded picture of where you stand so you can move forward with confidence.

    What you get

    • Full brand audit complete with visual and verbal brand analysis, competitive audit, whitespace mapping, trend analysis for primary product category as well as global industry trends, and audience analysis.

    • Documented brand strengths, weaknesses, opportunities and threats

    • Strategic insight synthesis with prioritized action areas via brand roadmap

    • Shareable presentation for internal alignment

    • OPTION: Add on a stakeholder alignment session to enhance likelihood of internal buy-off

  • aka CATEGORY ANALYSIS & WHITESPACE MAPPING

    I take a good long look at your category: who's loud, who's quiet, and where there's a gap with your name on it. The result is a clear view of the positioning territory so you know exactly which corner of the market is yours to own.

    What you get

    • Competitive landscape overview with key player profiles. Includes assessments of each’s brands visual and verbal landscapes as well as top performing marketing campaigns.

    • Two whitespace positioning maps

    • Recommended positioning playbook with recommendations on where to play and how to win in your category

  • aka TREND ANALYSIS

    Whether you want to ride a wave or get ahead of the next one, this gives you a grounded read on where your category is heading and honest advice on which trends are actually worth your energy. Think of it as your annual brand weather report.

    What you get

    • Current and forward-looking trend report with category context

    • Curated trend recommendations tied to your brand positioning

    • Activation ideas for bringing trends to life on social, in paid ads, and overall cross-channel communications

  • aka STAKEHOLDER ALIGNMENT WORKSHOP

    When your team has strong opinions but can't quite land in the same place, it helps to have a neutral party in the room. This workshop surfaces what everyone actually thinks and turns those conversations into a shared direction you can all build from.

    What you get

    • 1:1 hour-long conversations between myself and each key stakeholder

    • Anonymous stakeholder survey synthesis

    • Share out of aggregate findings in a facilitated alignment session (2 to 3 hours)

    • Documented goals, obstacles and agreed next steps

  • aka Audience Analysis

    Sometimes the person you think you're talking to and the person who actually buys from you are two very different people, and that gap matters a lot. This audit helps you get honest about who your audience really is so your brand can speak to them in a way that lands. These audits are completed through the Brandwatch platform.

    What you get

    • Primary audience profile with behavioral and attitudinal insights

    • Secondary audience map with differentiated messaging framework

    • Recommendations for how to reach and resonate with each segment (channel preferences, visual cues, and more)

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Strategy services in action

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Creative Services

Let’s work together to bring your brand strategy and positioning to life visually. Whether its a visual audit of what’s not working at shelf, or a social-first photoshoot to help stop the scroll, I’m ready to put pen to paper to make your brand stand out.

All services are offered a la carte or can be paired together for higher impact.

These are my standard baseline offerings, but all can be tailored to your brand’s unique needs.

Rate and timing is determined on a per client basis.

  • Great content starts with a great creative vision, and this is where we build that foundation together before a single camera is picked up. I’m here to cover everything your team needs to stand up a editorial or social-first photoshoot or video shoot. From concept to post-production, I bring the whole production to life.

    What you get

    • 2 to 3 fully developed creative shoot concepts (visual and verbal boards)

    • Complete art direction deck with visual references and styling notes

    • Shot list with overviews, props, cast and crew sourcing, and location recommendations

    • Pre-production sourcing of photo, video, model, props and wardrobe talent (location scouting also available)

    • On-set creative direction services

    • Management of post-production assets with retouching notes and proper file organization

  • aka Brand Guidelines Creation

    Your brand has a personality, and through the creation of a codified brand system, we can make sure everyone on your team actually knows what it is. In one focused sprint, we'll get your core brand rules out of your head and into a well-designed, highly-usable document that your designers, writers, and partners can use as a north star.

    What you get

    • Designed PDF or digital brand guidelines document (voice, tone, visual principles, brand examples, etc)

    • Do/don't examples for key brand applications

    • Shareable reference deck for internal teams and agency partners

  • aka SEMIOTICS STUDY

    The signals your brand sends go way beyond your logo: colors, shapes, language, and imagery all speak before a customer reads a single word. This study decodes what your brand is actually communicating and helps you make sure it's saying the right things.

    What you get

    • Visual and verbal semiotics audit across brand touchpoints

    • Coded meaning analysis (residual, dominant, emergent signals)

    • Recommendations for stronger, more intentional brand cues

  • aka PACKAGING TRENDS AUDIT

    This is a visual audit of your category through the lens of design: who's blending in, who's standing out, and what the next wave of packaging looks like before it hits shelves. It gives your creative team a foundation to make bold, informed decisions.

    What you get

    • RDE (Residual, Dominant, Emergent) visual trend report for your specific category

    • Category scan across logo, packaging and visual cues

    • Packaging hierarchy study of how brands are telegraphig brand vs benefits vs SOI (and other industry dependent factors)

    • Logo, package design and brand visual system direction recommendations and hierarchy maps tied to brand goals

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Creative services in action

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Let’s make it happen

Ready to take your brand to the next level? I’m ready whenever you are. As much details as you have are always helpful but if you don’t know where to start, let’s just hop on a call!