About Me
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About Me *
WHAT I BRING TO THE PARTY
Blending a foundation in design with a deep curiosity for human psychology, I lead brand and creative strategy that turns insight into impact. Sitting at the intersection of strategy and creative execution, I define the why, shape the idea, and lead the work. I pride myself on helping brands connect with people in ways that feel human, not transactional.
My career has taken me across a lot of rooms — research sessions and stakeholder workshops, creative briefs and campaign shoots, pitch decks and broadcast sets. Over 14+ years spanning brand strategy, photo art direction, package design, and marketing development, I've helped everyone from scrappy startups to category giants find their footing in crowded markets and actually stay there.
As a team leader, I'm an empathetic mentor who believes the best work comes from a blend of sharp data and keen creative intuition. I've partnered closely with founders, executives, and cross-functional teams to ensure ideas hold their integrity from early strategy through final production. I thrive in collaborative moments, whether that's a workshop, a C-suite presentation, or an industry keynote. TLDR: I'm a seasoned yapper.
I also shapeshift well. Whatever a situation requires a unique POV, a steady hand, or just someone willing to throw on a different hat and get it done, I'm your person.
Outside of work, I recharge in the Pacific Northwest — hiking with my dog, gravel cycling, canoeing, skiing, and fitting in runs whenever possible. I'm endlessly inspired by live music and world travel, and I often pair the two. I channel creativity into bold fashion, designing tablescapes, and adding a lot of color to my small city home (the cosmic crocodile wallpaper deserves its own case study). All that to say, I am a classic Aquarian, refuses to be put in a box, always using curiosity to fuel the next thing.